Friday, January 25, 2008

Blogging - some thoughts for the beginner

Blogging - some thoughts for the beginner [online pub companies]

The derivation of the word blog comes from web logging, as it used to be known. It has changed a lot in its development and now blogging is a front line tool in the Internet promotion tool box. It is now used to promote products and services and presents another platform to to communicate with the visitor and develop a lasting relationship with them.

Having created the the business blog you can then monetize it as well as personalize it to your own requirements. Once created, you can make money out of the blog by syndicating it through RSS to your business website. If you have decided that you will set up a blog for business, below are a few tips on how to make it one of the more interesting and popular blogs.[online pub companies]

1 - Your audience.
You are writing your blog post for your audience to read, so don't forget that what you write is of interest to them. They have searched for through a keyword, or keyword phrase, and arrived at your blog. So, make sure they are happy with what they find and even interested enough to look a little further into your blog, and maybe visit your website.

2 - Words fail - see sketch.
A large block of text can become very boring when reading, especially online. A picture or graphic or two placed within the text breaks up the strict framework of the post and keeps the reader interested through to the end. It is especially true if the picture is relevant to the subject of the post.[online pub companies]

3 - The content needs to be relevant.
The posts made to your business blog need to be relevant to the subject of the blog. In other words the blog is set up around your niche market and with keywords and keyword phrases that are relevant to the subject. The intent is to draw traffic to your blog based on those keywords and keyword phrases. The business blog needs to create a special relationship with its visitors with the aim to sell products or services/ If you consistently write good quality posts to your blog the visitor will return for more of the "good stuff", and will eventually trust that you know what you are talking about and buy one of your recommended products or services.

4 - Keep things simple.
The art of good communication is to keep things simple. Keep away from the technical jargon unless absolutely necessary and try to keep the sentences short and to the point.

5 - Make it interactive.
Audio and video are very good interactive methods, but all blogs come with a "comments" facility for each post made. Make sure that this feature is not turned off, and all comments must be approved before publishing them.

Before starting out with your blog you will need to do some pre-planning as to how you will personalize and monetize the blog, as well as how often you will post to it. An important fact to resolve is where will the content for each post come from. A good business blog needs a steady stream of interesting and relevant content in order to become a profitable venture - how will you complete this task? Remember that no plan is a plan to failure.

Dream a Space for Dreaming

Dream a Space for Dreaming [online pub companies]

"When the world wearies and society fails to satisfy, there is always the garden." --Minnie Aumonier

Daydreaming is a well-respected pastime. Not only is it an excellent stress reducer, but also we may have some of our most inspired thoughts while daydreaming. And what better place to daydream than a restful garden?

How do you go about creating the perfect place for this most perfect of pastimes? Why, by daydreaming, of course! [online pub companies]

Before you ever lift a spade or buy a plant, take a stroll through your imagination. Let your mind be the space within which you create the garden of your dreams. Play with the possibilities. A little dreaming will uncover those features that will put your personal imprint on the garden and make it the restful place of your dreams.

Here are a few ways to fire your imagination:

• Make a list of garden features that you have seen and liked.
• Visit public gardens.
• Go to the library and look through garden books and magazines.
• Search the Internet where proud homeowners post photos of their gardens.
• Observe your house and its surroundings. What style does this suggest? Can you echo some of these elements in your garden design?

Now do a little daydreaming. See yourself in the garden reading or playing or entertaining. Stroll around in your mind and notice what elements your imagination places in this space. Pay attention to how you feel. What mood do you want to create? [online pub companies]

Next make a list of garden features that appeal to you. Here are some possibilities to get you started:

• Patio or deck
• Shade and fruit trees
• Neat rows of plants or elegant drifts and exuberant patches of color
• Stretches of green lawn or fragrant groundcovers
• Stepped terrace
• Play area
• Rock garden or water fountain
• Koki pond
• Statues and urns
• Raised flowerbeds
• Pathway lighting
• Secluded arbor
• Meditation corner
• Garden gate or archway

The garden features that appeal to you will have an impact on whether you design a formal or an informal garden. The amount of space you have also will influence whether you lean toward the formal or the informal.

Formal Gardens

A formal garden is highly structured. Think of the carefully manicured gardens of 18th century England. They have a strong central axis and cross axes. Formal gardens comprise straight lines, geometric angles and sharp edges. They use symmetrical pairings that mirror one another and generally have low hedges bordering planting beds. The landscape uses brick and stone and is populated with topiary, ornamental pools, statues and fountains.

Informal Gardens

An informal garden has a more natural look with plants spilling onto paths. Do not, however, let the casual appearance fool you. An informal garden is not a license to forego planning! If paths and plants are scattered willy-nilly, your garden may not engender a sense of restfulness. While an informal garden may appear more natural, it still has a strong ground pattern created through crisply defined beds and strong, well-defined curves. Unlike a formal garden, the focal points are subtler and the patterns more asymmetrical. The landscape uses a wide variety of materials -- both brick and organic materials. There are beds and islands rather than borders.

Larger spaces can support informal sweeps and curves while a structured approach works better if your space is limited. If you have limited space but find a traditional formal garden too uninviting, you can "soften" a formal design by letting plants spill onto the walkway and by using paves bedded on sand or gravel instead of creating intricate brick patterns.

Where space is not a concern, consider a formal garden close to the house and an informal garden beyond.

As you begin identifying how you want your dream space to look -- how you want it to feel -- let your imagination roam free. There will be plenty of time later to hear from your practical, budgetary-conscious left-brain. For now, just brainstorm the possibilities. You just may uncover the one element that will make your garden truly unique.

Using Social Media to Get Free Stuff

Using Social Media to Get Free Stuff [online pub companies]

You need a free banner? How about a free button for your Website? You can search for free stuff using Google or your favorite search engines but often times it is very brutal. You will find that most sites that show up in search engine results have a few crappy free offerings. They are selling their good stuff for a premium.

It is not fair that you want a few free buttons, backgrounds, or icons and Google dumps a crap load of useless results when you use the word free in search key phrases. There are plenty of sites with good quality free designs but they do not rank high in Google search results.

What do you do? Use Google but restrict your search results to social media sites only.

User submitted contents found in social media sites like Digg, RedDot, etc. are some of the best contents from all around the Web. These social media sites let users rank contents based on the quality. [online pub companies]

You get the double bonus. Not only thousands of users have scouted the Web to find the best freebies but also they have ranked those submissions based on their merits. You are able to leverage the crowd wisdom for free to get the free stuff. How sweet it is.

May be the results are crappy but Google is a very powerful search engine. To get the good stuff from the social media sites, instruct Google to return results from contents published in those sites.

Let's say you are looking for some icons. In Google search box type site:Digg.com "free icons" and hit enter. Google will return all results for "free icons" from Digg, a social media site.

The above technique may not land you directly on the source because many blog authors compile links to high quality free stuff from the Web and then publish the list on these social media sites. Though you don't go to the source directly but you get the right direction.

Here is a list of popular social media and blog sites that you can use using the site: operator in Google search. [online pub companies]

dig.com
del.icio.us
slashdot.com
RedDot.com
stumbleupon.com
blogmarks.com
technorati.com
bloglines.com
mybloglog.com
giveawayproject.com

Social media and crowd wisdom are new Web 2.0 paradigm. The collective intelligence of thousands of people from all around the Globe are channeled through these new Web tools called social media. These sites offer new opportunities for information search and retrieval. Learn how to use them and leverage them for your benefits.

Sunday, January 20, 2008

How the World is Solving the Hole in the Ozone Layer Problem

How the World is Solving the Hole in the Ozone Layer Problem

In the early 1970's, a pair of scientists working at the University of California, Irvine, theorized that chlorofluorocarbons (CFCs) could be responsible for depleting large numbers of ozone molecules in our atmosphere. The implication of this theory was that the destruction of the protective ozone layer would allow the sun's harmful ultraviolet rays to penetrate in such concentration as to cause tremendous damage to life on earth.

The healthy ozone layer normally blocks 90-99 percent of the ultraviolet-B, or UV-B, radiation from reaching earth. Other types of ultraviolet light penetrate the ozone layer, but they are not harmful to us. The UV-B rays can cause skin cancer and cataracts in people, harm plant life, and degrade certain manmade and natural materials. In the southern oceans the UV-B radiation is harmful to phytoplankton, which is the abundant base for the entire ocean food chain.

Sherwood Rowland and Mario Molina understood the importance of their theory and published an article in the popular scientific magazine, Nature, in 1974. Their report caused a sensational stir and a federal investigation was initiated. Their findings were validated in 1976, and by 1978 the United States Environmental Protection Agency (EPA) issued a ban against the nonessential aerosol cans, the use of which released large amounts of CFCs into the atmosphere. Companies were quickly able to find alternative propellants which contained no chemicals harmful to the ozone layer. CFCs were also discontinued for use as cooling agents in refrigeration units and for use in cleaning solvents.

From 1975 to 1985 British scientists stationed in Antarctica recorded decreasing concentrations of ozone over Antarctica. They identified a hole in the ozone layer and reported it in Nature magazine in May, 1985. The reason that the depletion of the ozone is more prevalent over Antarctica than anywhere else is because the colder winter temperatures and regular wind patterns over the continent cause a natural shrinkage of the amount of ozone. Normally, as spring temperatures warm the atmosphere, the ozone returns to normal amounts. However, the scientists recorded that the ozone layer was decreasing, causing a larger and larger hole to open each winter.

As a result of this startling new finding the United Nations convened an international conference that resulted in the Montreal Protocol of 1987. The Protocol, ratified in 1989, called for the phaseout by 2000 of CFCs, halons, carbon tetrachloride, and methyl chloroform.

The quick adoption of this cooperative measure worldwide has resulted in the most important environmental reversal in history. With few CFCs and other harmful chemicals being released into the atmosphere, the ozone will be able to naturally replenish itself in time.

The reason that the damage will take a long time to repair is due to the extent of the damage and to the long life of the chemicals already in the atmosphere. The hole over Antarctica has grown steadily since the international actions initiated in 1987. The ozone hole has grown to about the size of the North American continent, but after 20 years of chemical controls, the hole is no longer growing in size. The controlled chemicals will last for 40 to 100 years in the atmosphere, so scientists now estimate that a full recovery of the ozone layer will be reached by about 2070.

The enormous potential harm posed by the prospect of the total destruction of the ozone layer was quickly recognized internationally and resulted in fast action being taken to cease activities that were causing ozone depletion. The outcome of the cooperative effort is the good news that the problem is no longer getting worse and that the ozone layer will eventually recover.

The hope for the future is that international cooperation will be able to identify, control, and reverse other environmental problems as they occur.

The Many Uses of Solar Energy and How it Really Works

The Many Uses of Solar Energy and How it Really Works [online pub company]

Before diving into the vast number of uses for solar energy, it is important to have a solid understanding of solar energy itself. Solar energy is electricity generated by the Sun's radiation which is absorbed through square material known as "solar cells".

To put it simply: the Sun's rays heat up solar cells, and the heat's energy is converted into electricity to power anything from small devices such as laptop bags to entire buildings.


Four Classes of Solar Energy

There are four major styles of solar energy: direct, indirect, active and passive. [online pub company]

Direct solar energy systems convert the thermal energy once, while indirect systems convert the energy multiple times. Active solar means there are mechanical and electrical parts. Passive systems do not use any mechanical parts to convert the energy to electricity.


"So how does solar energy actually work?"

There are many methods for capturing the power of the Sun's energy, but the most common devices are "Photovoltaic cells". These are commonly known as solar cell semiconductors that produce electricity whenever the external material is exposed to heat. The cells also naturally store thermal (heat) energy so the device the cells are powering can work when it is dark as well.

Basically, the Sun's heat is absorbed by the silicon cells, and the energy is stored and converted for use by the semiconductor inside the cells.


"How can solar energy help me?"

When solar energy cells were first introduced in 1941 by Russell Ohl, people hardly realized how this simple invention could change the World. The biggest problem with the energy technique has been the initial cost. However, while silicon is expensive, people have been recently turning to powering their entire house with solar cells! [online pub company]

Yes, there is a large initial investment, but by eliminating your electric bill for the rest of your life, there is a good chance you'll recoup the loss. Many people use solar energy to heat their water (tap, showers, swimming pools, etc.) without powering their entire home. This is much cheaper, but it can still have a positive impact on utility bills and the environment.

There have been many other smaller uses, too. In 2006, a small electronics company invented a solar cell laptop bag that could not only carry your laptop, but constantly charge it on the go!

There practically an infinite number of possibilities for small devices being charged with solar energy and eliminating the need for charging every night for hours just to get a few hours of use.

As solar cell production costs decrease, more companies will be able to produce solar-powered devices and accessories the public can afford. Either way, solar energy is a reliable, natural source of energy that can be used to power practically anything, and it won't run out until the Sun does!

Audio Book Revolution

Audio Book Revolution [audio book revolution]

Audio books are going to be the next revolutionary hottest areas in publishing thanks to their convenience and ease of use on the internet. The popularity of audio books is increasing due to the new downloadable formats. They are redefining the old ways of reading and learning which for centuries has been centered on the written word.

The beauty of using audio books is that a listener can always rewind, forward or just listen to the entire audio book at his convenience. One of the great facets about online audio books is that there are no late fees or chance of loosing CD's. You don't even have to be a computer expert to get this working on your own computer. [audio book revolution]

A few other benefits of audio books is when you are reading a traditional paperback book, you absolutely have no chance to do any other activities at the same time, however with an audio book is problem is solved.

Internet users can download their favorite audio book anywhere any time. They are not limited to the book store nor the library. With the internet quickly moving into audio and video this is the perfect product that meet subscribers demand. Audio books can be supplied or played on a cassette tape, a CD, MP3 player as well as IPOD, as well as your computer desk to or from the server hosting the audio book.

The internet has transformed the way many industries and companies do business and the audio book industry fits right into main streams demands. With the internet, you can find anything you need to enjoy your favorite audio book twenty four hours a day running on auto pilot.

Downloading your audio book onto your computer is truly the best choice, because you will always have it ready with one click of the mouse and never have to return it. The best way for potential customers to appreciate audio books is to actually give them a free sample of the quality that they will receive after they purchase the product. [audio book revolution]

Listening to audio books is an excellent way for commuters to learn new skills during periods of down time while riding to work, washing the car, walking the dog, and jogging. Listening to audio books is convenient and it fits the busy lifestyle of society.

The demand for audio books is about to explode. The market is already very large, and many surveys indicate that it is likely to grow even further in the years to come. It has shaken up the publishing world with its very fast growth rate. The audio books are about thirty five percent cheaper than their physical product due to the world wide web. The audio book revolution has began. Steak your claim.

Monday, December 10, 2007

7 Guidelines for Powerful Presentations

7 Guidelines for Powerful Presentations [pub company powerful]

If speaking in front of an audience scares you more than death itself it's time to get up and do it! When we confront fears that aren't dangerous to our lives we grow and learn beyond any book. The fact is, no matter what field you're in, if you can confidently speak in front of large groups of people, you will be an invaluable resource for your company. You will be paid more and have greater job security.

The following are 7 guidelines for Powerful Presentations:

1: 80-20 Rule

Realize that 80% of your material must be information your audience already knows. Sound strange? Think of it this way. When we advanced through school each year's lessons grew from the material from the previous year. For instance we learned the alphabet, then words, then we were able to put sentences together, and then we studied structure, punctuation, grammar, paragraphs...

80% of school is remedial of the previous year. This is how we learn. To make the 80% of the material interesting you need to simply add your own unique personality. Then connect the 80% with the 20% for new material and your audience will be sitting on the edge of their seats. Learning is about seeing known material in new ways and making connections to new material. If these percentages are reversed you will lose you audience in a thick fog of confusion. [pub company powerful]

2: Know Your Audience

Research your audience. What do they know? What do they want to know more about? When you can answer these two questions you are well on your way to putting together a powerful presentation that leaves them enlightened and feeling good.

Proper Attire and Grooming:

A suit and tie may not be advisable if you are speaking to a "Youth Without Shelter" group. They will likely feel like you are preaching from an "Ivory Tower" perspective. Conversely, ripped jeans and a T-shirt may not be advisable in a business setting.


3: Have a Plan

After you choose a topic decide on how you want to present it. Will you use visual aids? What is your purpose? Maybe you want to inspire some sort of action from your audience like buying your products. Prepare, prepare, prepare... Know your material. There should be no doubt in the mind of your audience that you have earned the right to talk about this subject.

Briefly tell your audience what you are going to tell them, tell them, and then tell them what you told them. This will reinforce your message. [pub company powerful]

4: Practice

The success of becoming good at anything, including public speaking, is practice. Give your presentation in front of the mirror, notice your posture; practice on your family and friends; imagine giving your presentation to a thousand people as you practice.

Does your voice project? Could a person sitting in the back row hear you? Are you using vocal variety including volume, pitch, and tone? How is the pace; too fast, slow, or just right?

5: Over the Top Enthusiasm

Enthusiasm originally meant possessed by the Gods. Ignite passion about your subject into the audience; light their minds and move their bodies with your words and gestures! They should be sitting on the edge of their seats ready to take action at your beckon call. It is difficult to stay tuned-in to a boring, monotone speaker; it is impossible to turn away from somebody possessed with enthusiasm.

6: Make Your Audience Feel Good

Give lots of praise and be personal. Thank them for being there and let them know that you are honored to be addressing them. Tell them a funny story about yourself. Maybe it was when you were on stage one time and flubbed your lines. If you flub your lines any time while speaking, make a quick joke about it and keep going. Remember most of the people in your audience are scared to death of public speaking. After all your preparation and practice it's time to be natural, human.

7: It's Not About You

Realize that your presentation is not about you. It's not even about the presentation. It's about how the audience responds to the presentation. When you can direct your attention away from your fear and your self-image you will have taken the biggest step toward getting intimate with your audience and delivering the messages in the way that best suits them.

You have to feel into your audience. You have to know when they are drifting, what puts them on the edge of their seats, what they disagree with. This type of connection can only happen if your step out of your own fears and anxieties and into the hopes and dreams of your audience.

Ask a lot of questions. Even rhetorical questions are great. This engages the mind. Understand that when you ask a question, the people in your audience cannot not answer. That's the way the mind works. Whether they use a physical gesture, answer out loud, or silently the mind will answer. Does that make sense?

To sum up: The most effective speakers jump at any opportunity to speak publicly, they move out of their own insecurities, focus on the audience, and get personally involved with their messages. Practice, practice, practice until you can speak naturally from your heart, then allow your presentation to flow in the direction of their wants, needs, and interests.

by Brad Hutchinson